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Good character, bad character

The test of any good fiction is that you should care something for the characters; the good to succeed, the bad to fail. The trouble with most fiction is that you want them all to land in hell together, as quickly as possible.
— Mark Twain

The trouble is, this is how I’m feeling about Mad Men, the show everyone else raves about. Enough with the fcking smoking & the almost-but-not-quite hilarious misogyny already.

What am I missing?