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But first, wow

http://www.livejournal.com/users/zarq/308963.html

“There’s a powerful video out from Sarah McLachlan for her song “World on Fire”. (Quicktime Embedded Video) Videos normally cost approximately $150,000 to make, excluding special effects wizardry. This one cost $15.

“The money that would have been spent on her hair, makeup, production studio, etc., was instead donated to 11 charities, for a total of $148,270.